Water. It sounds like it should be a good thing to have I your moisturizer, right? I mean you've been told to drink water in order to stay hydrated, it stands to reason it should be in your skincare...but you may want to rethink that flawed logic.
Why do so many companies use water in their skincare? The primary reason is to make the cream/moisturizer a thinner constancy that seems to absorb easily. What is actually happening, is that the water is drying out the skin on a cellular level and dehydrating your skin. Companies that add water to their products are using approximately 70-85% water and very little of the good stuff. This is just one of the reasons why we opt to make our products without water.
In addition, we all learned in school that oil and water DO NOT mix, therefore, when a product contains water, it also contains chemicals to make the two ingredients play nice. None of our products contain chemicals of any kind.
There are a few companies that add things like hyaluronic acid or glycerin and believe it justifies the added water, it does not. You'll be much better off using a serum that contains hyaluronic acid (try our Simply Love or Simply Peace), then apply your moisturizer (our facial butters all contain vegetable glycerin). Glycerin can increase skin hydration, relieve dryness, and refresh the skin's surface. It's also an emollient, which means it can soften skin. This is great if eczema or psoriasis leave you with rough or dry patches. Glycerin also has antimicrobial properties, which means it can protect the skin from harmful microorganisms.
There is an added benefit for these companies to add water and chemicals, it allows them to be shipped during the heat without melting. The only way a product can sustain the heat of summer is to add chemicals, or in our case, ship with insulated boxes and plenty of ice packs.
Try a clean chemical-free product for yourself and you'll see and feel the difference. Education is important, so please read your labels. Hydrate your skin by drinking your water but keep it out of your skincare, you'll be glad you did!