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Our Story

About the Founder

I'm Cheryl and I am the founder of Simply Wellness.

I started researching face and body lotions 15+ years ago after much frustration with my skin. I suffered from rashes, breakouts, rosacea, and what many called "sensitive" skin. What I discovered was that the majority of products on the market contained chemicals. The same chemicals soak into your bloodstream and wreck havoc on your body. That is when I decided to take matters into my own hands and create a product line that is not only chemical free, but one that also uses raw organic ingredients that are food grade quality.

Knowledge is Power: 

Every ingredient we use is for a specific therapeutic reason Grass-fed tallow contains vitamins A, D, K, and E and has a cellular composition closely resembling the human cell, this allows it to absorb better than plant based moisturizers. 

I created this line with transparency, simplicity, and effectiveness in mind. Knowing that any company can add "Natural" and "Organic" to their products, I wanted to rise above and only use ingredients that are sourced from the most raw organic sources that Mother Earth has to offer. And of course, it had to be effective, give you noticeable results, and help heal the skin. 

When the skin is out of balance, many skin disorders can flair out of control causing skin to be less than healthy; rosacea, acne, and rashes, are just a few things that can occur. pH levels must not be overlooked when choosing the right skincare for your skin type. We pay close attention to pH and toxicity levels, as well as formulating with efficacious percentages of active ingredients, you can and should feel confident that your skin is getting all of the good stuff and none of the bad.

From intoxicating scents to the creamy sumptuous texture, we develop products to help you relax, unwind, and create a tranquil routine. Quite moments, the way nature intended...natural skincare with a purpose.

Founded in 2017 by Cheryl Kirkley in the kitchen of my Sulphur Springs, Texas home.

Brand Story

Clean skincare, elevated.

The philosophy of Simply Wellness is that skincare should be natural, effortless, and effective. We are inspired by Mother Earth and maintain the strictest standards to ensure our products are the safest and most pure formulas available. 

Each ingredient is hand selected with one goal in mind...your healthy skin. You won't find any 14-letter chemical names on the side of our boxes, we believe in transparency and only use ingredients found in nature. Synthetic or "filler" ingredients will never be used. You can finally feel good about what you're putting on your skin. Simplicity, that's the luxury behind Simply Wellness.

We invite you to slow things down, take a few deep breaths, and let us help you move towards a more simple but luxurious self-care routine.


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